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Daycare Centers Market: ZIP 38115

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38115 is an urban area with moderate foot traffic. with a population of 36,878 and household incomes below the national median ($42,931). There are 13 daycare centers operations in ZIP 38115.

Area Profile

36,878

Population

$42,931

Median Income

-42% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 29.9 — young market, strong street food demand.

College-Educated: 8.7% — value-focused market, keep prices competitive.

Competition

Daycare Centers and related businesses in ZIP 38115.

Daycare Centers

Moderate — proven market

3.5 per 10K residents

Schools

1.4 per 10K residents

What this means: Daycare Centers are 72.2% of the relevant market in ZIP 38115 (13 vs. 5 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,400

2BR Fair Market Rent

$1,129

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$470 K deposits

Tips for Starting a Daycare Business in Tennessee

Licensing comes first. State childcare licensing takes 3-6 months in most states. Start that paperwork before you sign a lease.
Staff-to-child ratios are set by law and they dictate your entire cost structure. Know your state's ratios before building a financial model.
Location matters more than marketing. Parents pick daycares within 10 minutes of home or work. Proximity to commuter routes beats a nice website.
Insurance costs $3,000-$10,000/year depending on your state and capacity. Get quotes early. Some carriers won't cover home-based operations.
Median income sits at $42,931. Price sensitivity is real. Build your model around volume or keep overhead minimal.