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Daycare Centers Market: ZIP 98923

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98923 is an urban area. with a population of 1,027 and household incomes below the national median ($45,409).

1,027

Population

$45,409

Median Income

-39% vs. national

Urban

Area Type

Median Age: 56.8 — older demographic, may prefer sit-down options.

College-Educated: 28.4% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,220

2BR Fair Market Rent

$892

Median Gross Rent

$230 K

Median Home Value

Licensing comes first. State childcare licensing takes 3-6 months in most states. Start that paperwork before you sign a lease.
Staff-to-child ratios are set by law and they dictate your entire cost structure. Know your state's ratios before building a financial model.
Location matters more than marketing. Parents pick daycares within 10 minutes of home or work. Proximity to commuter routes beats a nice website.
Insurance costs $3,000-$10,000/year depending on your state and capacity. Get quotes early. Some carriers won't cover home-based operations.