Daycare Centers Market: ZIP 87328
Opportunity Score
36
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87328 is an rural area with low foot traffic. with a population of 3,017 and household incomes below the national median ($29,833).
Area Profile
3,017
Population
$29,833
Median Income
-60% vs. national
Rural
Area Type
6.7/20
Foot Traffic
Car-Dependent
Median Age: 29.3 —
young market, strong street food demand.
College-Educated: 5.7% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$960
2BR Fair Market Rent
$636
Median Gross Rent
$61 K
Median Home Value
Tips for Starting a Daycare Business in New Mexico
- Licensing comes first. State childcare licensing takes 3-6 months in most states. Start that paperwork before you sign a lease.
- Staff-to-child ratios are set by law and they dictate your entire cost structure. Know your state's ratios before building a financial model.
- Location matters more than marketing. Parents pick daycares within 10 minutes of home or work. Proximity to commuter routes beats a nice website.
- Insurance costs $3,000-$10,000/year depending on your state and capacity. Get quotes early. Some carriers won't cover home-based operations.
- Median income sits at $29,833. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
vs. National Average
Median Income
-60% vs. $74,580
Walkability
-3.8 pts vs. national avg
Check Another Market
Or estimate costs with the DaycareCalc calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits