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Daycare Centers Market: ZIP 66612

Opportunity Score

40 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 66612 is an urban area with moderate foot traffic. with a population of 1,994 and household incomes below the national median ($26,338).

1,994

Population

$26,338

Median Income

-65% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 45.7 — older demographic, may prefer sit-down options.

College-Educated: 12.4% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$870

2BR Fair Market Rent

$706

Median Gross Rent

Bank Branches

$240 K deposits

Licensing comes first. State childcare licensing takes 3-6 months in most states. Start that paperwork before you sign a lease.
Staff-to-child ratios are set by law and they dictate your entire cost structure. Know your state's ratios before building a financial model.
Location matters more than marketing. Parents pick daycares within 10 minutes of home or work. Proximity to commuter routes beats a nice website.
Insurance costs $3,000-$10,000/year depending on your state and capacity. Get quotes early. Some carriers won't cover home-based operations.
Median income sits at $26,338. Price sensitivity is real. Build your model around volume or keep overhead minimal.